The Glue Society Hiscox “Hack Unlimited”

What would a cyber attack look like in the real world? The Glue Society and AMV BBDO stage an IRL business hack to illustrate the dangers of cyber crime in this effective stunt for Hiscox small business insurance. As bike shop employees become increasingly perplexed by the arrival of an imposter shop across the street, viewers see each painful step of how a cyber attack might play out.