fedex "dominoes"
jeff low directs a cross country chain reaction for fedex.
director jeff low spent four 16-hour long days camped out in a cold warehouse to build a domino-like trail of fedex boxes depicting the cross-country journey of a wee hockey stick en route from montreal to miami. an industrious bow-tied duck employs this unique method of transport to ship a package to a fluffy puppy eagerly awaiting his delivery at the other end.
the remarkable spot was shot with almost no visual effects—a minute-and-a-half long chain reaction of fedex boxes falling like dominoes, peppered with rube goldberg-esque stunts and set pieces representing different cities along the way. the spot is equal parts engineering ingenuity, low-tech joyride and crazy fun; and we can’t stop watching. click here and you’ll see why.