clay weiner directs 9-spot campaign for peta
director clay weiner juxtaposes quintessential hollywood fakery with wild natural beauty in peta’s 9-spot “agents in the wild” campaign. illustrating the tagline “hollywood is no place for wild animals,” the campaign aims to end behind-the-scenes animal abuse in the entertainment industry through online spots, a social media campaign and a website for "wild animal artist representation, inc." .
the campaign follows stereotypically slimy devin dentler, “super agent to the wild kingdom,” as he schmoozes his clients – chimps, bats, bears, giraffes, elephants, and lions – in their natural habitats. the viewer sees the :60 spots from the animals’ point of view as dentler dials up the sleaze – scolding a bear for hibernating through pilot season, trying to sell a giraffe on horror b-movie “giraffula,” and offering a chimp courtside basketball tickets.
weiner’s tongue-in-cheek humor brilliantly captures the absurdity of wild animals as “working actors,” while beautiful cinematography from dp pawel pogorzelski underscores the radiant natural environments where these animals truly belong.
peta "agents in the wild"